We provide the best pool marketing solutions in the industry. Tell us how we can help you win.
As the leading seo experts in the pool industry, PoolMarketing.com® has been helping pool companies dominate in search engines for years. Our expertise at getting pool companies on Page 1 of a Google search result for the keywords they need to get found for is unprecedented. WIth our wide network of pool related web properties, there is no better marketing company or advertising agency in the pool industry that can even come close to the results we generate.
First off, if you don’t know what SEO is, let’s break that down first. SEO stands for Search Engine Optimization, meaning we optimize your website so that it’s found easily in Google and all other major search engines for the search phrases and keywords you need to get found for. Each and every day homeowners are searching Google for a variety of keywords and they are looking for companies and local service providers they can get an estimate from. Each one of those people is a potential lead and sale for some pool company, but if your website isn’t optimized for search engines, you have no idea just how many potential leads you are actually missing out on.
Lead generation can be a tricky thing for pool companies. Quite often they rely on marketing companies that don’t have a clue about the pool industry and how to generate quality leads. It’s very easy to quickly blow through thousands of dollars on Google Adwords and still not have a website that generates consistent lead flow. While we are often called in to optimize an existing website, building a website correctly from the ground up the right way is often the best approach if you truly want your website to rank well in Google.
Since we’ve been doing this professionally for pool companies for close to a decade, there is absolutely better company suited to help you achieve your marketing goals than Pool Marketing. Our ability to generate high quality pool leads is centered around our expertise in getting their websites to rank well in search. We are utilizing many of the very same methods we use in positioning ourselves as leaders in search to help our customers.
Inside of one year we managed to rank #1 for “Pool Magazine” ahead of Aqua Magazine, Pool & Spa News, Pool Pro Mag, and many other industry related news websites that have been operating for 10 years or more. We’re on page 1 for “Pool News” right behind PSN and they’ve been at it for going on 30 years. How did we do this? How did we come from out of nowhere to dominate in search engines overnight and upset the entire swimming pool industry? The answer is our unique understanding of website development and how search engines work. It’s why we have become the #1 source for SEO for Pool Builders & Pool Service Companies.
Now you may be saying, ok – well I don’t have thousands of dollars to spend on a fancy premium domain name that has branding power. How do I compete in search against much bigger competitors with way bigger advertising budgets? Again, search engine optimization is your friend and is the greatest equalizer in terms of capturing leads from organic web traffic instead of paying Google Adwords through the nose every month.
Obviously we can tout our abilities all day long of how we built our own website to rank #1 for “Pool Marketing“. (It’s okay to check it out, go ahead… we’ll wait); and how our combined web properties are generating hundreds of thousands of web visitors each year… but it’s better to show you what we can actually do for your business.
Okay so, it’s real world demonstration time. No smoke and mirrors, no fancy cut aways. Let’s look at an actual client of ours and how they rank locally in Google Search for the keywords they need to rank for. No long tail huge key phrases, just short tail keywords only. We use BrightLocal to do a localized search in their market to see search results in real time and we are looking for two things.
That’s what it’s all about in a nutshell. Getting your pool companies website on the first page of Google is the great equalizer. It doesn’t cost a fortune and is a far more cost effective strategy then spending gobs of cash on paid ads that have a limited return.
We hope that we’ve helped to provide you with some clarity not only as to what SEO is but as it pertains to pool companies, how effective a marketing strategy it can be. If you’re looking for someone to help you take your pool companies marketing to the next level, feel free to schedule a consultation with us.