Remarketing / Retargeting: "These guys follow me everywhere I go!"

We hear that constantly when we set up a remarketing campaign for a company. “My customers say that they see my advertising everywhere” is something we hear pretty frequently. Remarketing is the #1 way of staying top of mind with your prospects. We’re able to follow your website visitors for up to 180 days and keep the sales window open longer. Our retargeting methods take that one-off click from Google Pay-Per-Click and follow the visitor around for up to 6 months trying to get them to convert.

The fact that we’re able to stay in front of the consumer for so long at such a low cost makes retargeting one of the single lowest cost methods of producing sales. The average homeowner can take 6-12 months from the first moment they’ve decided they have an interest in a pool until they sign the dotted line with a contractor. A homeowner could look at 10 different pool service companies. The company that stays in front of them the most and most frequently will 9 out of 10 times win their business.

How’s your pool companies martech? If your marketing technology doesn’t employ retargeting as part of your digital marketing strategy, you are missing the boat. Your paid advertising is a one-off opportunity to convert the customer in that instance, so your landing page and your ad better be spot on! Remarketing gives you a 2nd, 3rd, 4th, and 5th chance to get it right everytime you get in front of the customer.

Google Adwords Lead 85$
Remarketing / Retargeting Lead 6$
Organic SEO Lead 11$
Facebook Lead 37$
Remarketing gives you a way to stay in front of your customers longer.
We specialize in setting up retargeting and remarketing campaigns for pool companies.

We enable pool companies with the power to lower their advertising costs with sophisticated marketing technology

One of the biggest problems pool companies have is converting “Passive Intent” like clicks into actionable items in the sales funnel. If your company is suffering from the same problem, remarketing can help keep the window open longer and convert clicks into leads and leads into sales.

Remarketing is not a magic bullet for bad marketing. Remarketing gives you an opportunity to get a 2nd chance with the consumer. Many companies bounce rate on their website is alarmingly high. Remarketing won’t fix that. We usually recommend a top down analysis. If your traffic isn’t converting, remarketing will help with conversion but it’s still smart to address the underlying issue.

Marianne Trusty


Retargeting & Remarketing are some of the best Pool Marketing strategies you can deploy for your Pool Business. Remarketing for Pool Builders. Retargeting for Pool Service.