A website can become outdated within only a few years. Technology advances rapidly. While you may have already invested a considerable amount of time and money developing your website, odds are that if enough time goes by – that website will eventually become obsolete. Google frequently updates it’s algorithm and web technologies can change pretty much overnight.
Many of the strategies and methods used 10 years to create websites have changed. Things that worked yesterday can seriously hurt you today in search. If you’ve noticed that your website received less and less traffic lately, you might need a website redesign. If visitors routinely complain that features don’t work as expected, or you are just tired of the same old look & feel – you should definitely look into a redesign.
Redesigning your current website may not be as expensive as you’d think. Many times the design that runs your website is based on a theme that can be easily swapped out for another without needing a brand new website from scratch.