In a digital world, communication is fast paced. Your customer is a smart savvy shopper that is not just looking for a great service provider. Over 85% of pool buyers polled reported that communication was a deciding factor in how they chose to review the pool company they did business with. Does your pool company consistently gets good marks for quality of service or construction, but low marks for communication? If so, this could be a fair indication that your method of communicating with customers is lacking. Implementing workflow automation tools to streamline the process with customers might seem like swatting a fly with a bazooka to a pool company. Keep reading and see why it’s so applicable to the pool industry.
These automation tools make customers feel like their needs and concerns are addressed in a timely fashion. They empower staff with the ability to address customer service concerns, requests for an estimate, and requests for warranty work quicker and with more efficiency. A customer that feels like an after thought is bound to be an unhappy one and will sooner or later take their business elsewhere. A company that exhibits great communication with the customer at all times is bound to differentiate themselves from the competition.