Your pool companys reputation is important. You know how critical it is to maintain a good relationship with your customers. A few negative reviews can really set your pool company back in terms of the how future potential customers view your company.
Let’s face it, it’s a digital world and customers are smarter and more sophisticated shoppers than most folks give them credit for. Would you hire a company to do a major renovation on your home without checking a few review sites first to see what others thought of them? Pool companies need to come to the realization that negative reviews hurt them in unseen ways that effect revenue in a major way. Statistics show that for every negative review that sits out on a review site, the number of potential leads generated from that site drops by 30%.
That’s why it’s so vital that pool companies consider the ramifications that come with NOT instituting a proper reputation management system. The few dollars a day it costs to run this system can add hundreds of thousands, perhaps even millions of dollars to your bottom line. So the question isn’t – why does my pool company need a reputation management system? The question is – why isn’t your pool company using one already?
