Voice search will be the new marketing frontier for advertisers in 2020. As websites and service providers like Amazon, Apple, and Google begin to open up their voice advertising networks, more advertisers will begin to participate. Alexa has already made it possible for pool equipment manufacturers and pool equipment suppliers with stores on Amazon to begin advertising on Voice. Google is rapidly working on integrating advertising into it’s Google Voice Assistant product, as is Apple with Siri. In preparation for that, there are a number of things that pool companies can do in the interim to beef up their website so that it’s organically friendly for voice search.

Voice searches are already shown to constitute an increasingly larger share of search queries. Nearly 50% of all queries performed on Google were Voice searches. Websites can be intentionally written to perform better for Google voice searches, as can Pay-Per-Click campaigns. This is something that not everyone in the industry is even aware of at this point because the technology is so new. While Amazon still dominates currently when discussing Voice advertising, you can expect Google, Apple, and perhaps even Facebook to make a serious push into Voice in the coming decade.