Most digital agencies offer services to a wide spectrum of clients. PoolMarketing.com is a bit different in our approach. We only work with companies in the pool industry. That’s our niche and our wheelhouse so to speak. We specialize in bringing pool companies to the forefront with our outstanding digital marketing services. Our methods have been tried and tested with great success by some of the biggest names in the swimming pool industry. Get the custom tailored services of a seasoned digital marketing agency on your pool companies side.
We recognized a need for our agencies services after the great recession. Since the turn in the economy, a number of larger swimming pool companies emerged as national brands. Smaller sized pool companies found it increasingly difficult to compete against larger sized firms.
The marketing firepower that a franchise has in comparison to small and medium sized businesses, makes it essential for those businesses to find new and low cost methods of advertising. There is plenty of business out there to be had, so how do local pool companies compete? That’s where digital marketing becomes the great equalizer.
Whether you are a local pool contractor or pool service company struggling for more marketshare, or a pool franchise trying to take your advertising to the next level – we can help.
We’ve been doing this for over 20 years and have the experience necessary to help you achieve your marketing goals. Our specialty is working with pool companies to formulate winning strategies. If you’re looking for ways to stay ahead of the competition, digital marketing is the answer. A highly effective digital marketing campaign can produce more leads than an established pool company with a 30 year reputation. We’ve seen pool companies underestimate the power of digital marketing time and time again. If you’ve struggled with execution getting your digital strategy off the ground, give us a call.
We can microtarget in on your audience with laser pinpoint accuracy using Geofence ads. Why cast a wide net for a ton of low quality leads when you can isolate your advertising to the best converting areas that have the highest potential to convert?
The average window of a consumers buying decision when buying a luxury car is 90 days or more. With a swimming pool it’s more like 6-12 months. From the first moment that a potential pool buyer first started skimming your website, until they are ready to sign a contract could be a very long time. We specialize in top of mind advertising. We’re experts at using retargeting (remarketing) to convert passive intent into focused actions that convert in sales.
The voice spectrum has gone largely unnoticed until the past 2 years. Now more and more companies are investing big into voice advertising. Services like Alexa have made it essential that businesses begin treating Voice like they did Radio 40 years ago. Google, Amazon, Pandora and a variety of other platforms present an awesome opportunity for advertisers to reach more customers than ever before.
Our digital marketing services are completely tailored and custom to the individual needs and marketing goals of your business. There’s no boxed package or formula for success or a guide post that says “head in this direction”. The expertise of a digital agency like PoolMarketing.com empowers companies with an inner GPS that gets their company where they need to be. Let us be your north star and point you in the right direction.
We work with you to establish a marketing budget that achieves your long term goals for growth. Driving lead flow can divert your personnels attention from other critical areas of business development. Having a true marketing partner that understands your business is invaluable.
Many pool companies have struggled with digital marketing in the past. They’ve had trouble quantifying and measuring results, have had sporadic success or have had trouble with the agency handling their marketing. If you’ve experienced those same issues, you’re not alone. It just so happens and is fortuitous – that finally today you’re in the right place with the best people that can help you achieve your goals.
PoolMarketing.com’s account executives will take the time to analyze your business, your goals, the resources we have to work with and the status of the competition. We formulate a strategy that is sustainable for long term growth. Our marketers know the pool industry better than anyone else in marketing and can deliver the type of results you’re looking for.
The days of Yellowpage Ads, Radio Advertising, and cold calling are over! If you’re not investing in a solid digital marketing advertising campaign, you can rest assured that the competition already is. You’re competing against Internet savvy pool builders and service companies that know how to use social media and digital advertising to their advantage. We’ll help you level the playing field.
Our advertising campaigns can go anywhere from $500 a month to $50,000 a month range or more depending on if you want to compete on a local, regional, national or worldwide scale. Your costs for ad management are predicated as a percentage of your actual advertising spend. Our advertising services, the approach we take and the methods we use are all tailored around the goals and budget of the client. So no, we don’t have a minimum ad spend, but most companies we work with have at least $500 a month to spend on their marketing.
We can work with your in-house marketing team, or completely run all of your companies marketing intiativies remotely as outside marketing consultants. We provide stellar reporting & analytics to answer tough marketing questions and provide ongoing support and marketing coaching for monthly clients. Our digital agency is used to providing outside marketing support and are here to assist in any capacity to help you achieve your goals.
Absolutely. We have the expertise to help you if you are thinking of making personnel changes, or a transition from one marketing company to another. If you’re concerned about taking control over all of your pool companies web properties we can assist and have experience in making the transition painless. We specialize in moving all your marketing services into one managed umbrella with clear insight as to costs, and all essential parts.
In rare instances and for larger Enterprise scale projects we can travel to provide on-site consultancy. Most of the services we provide are off-site and in a remote consultancy capacity. If you require continuous on-site marketing support and would like us to help you establish that infrastructure we can certainly assist.
We provide the best value to our customers by offering the best ROI per marketing dollar spent.