Strategy is an essential part of any good brand. Outlining long term goals and how best to achieve them help define the branding strategy. By the end of our strategy session you’ll have an outline of the following:

• The purpose or brand promise
• Long term goals and objectives
• Mission statement and vision
• Tone of voice
• Establigh your target audience
• Point of difference in the market
• Market positioning
• Company personality and communication style
• Marketing messaging and content strategy

Defining your brand’s long term goals, the vision of your company and who you’re speaking to and how you communicate might be the differentiating factor between where your brand is today and taking it to the next level.

The best brands have a great story behind them. A good brand story gives your brand personality and differentiates you. It gives you the opportunity to project emotion and explain your existence to the consumer. Emotion is one of the most powerful driving factors in consumer making decisions.

In keeping with that train of thought, your brands story needs to be more than just what makes you different from competitors. It should be a story that consumers believe in and can get behind. Great stories have a captivating narrative, they’re inclusive and make consumers feel like they are a part of the story. Let us help convey your pool companies story.

Your marketing and brand need to remain consistent on all of the advertising material you produce. There are many different sets of hands that may touch your marketing collateral. It’s easy for companies to put their own spin & intepretation on your brand. This creates a diluted message to consumers about your brand and what it stands for. Our branding guide and style guides keep copywriters, designers, creative directors, video producers, web designers, and marketers from diverting from the brand.