Pool Industry Keynote Speaker, Speaker for Pool Industry Events

Trying To Find The Perfect Speaker For Your Pool Industry Event?

The pool and spa industry is changing faster than most contractors, manufacturers, and dealers realize. Consumer behavior, lead generation, pricing pressure, technology, labor, and marketing have all shifted — and the old playbook no longer works.

Joe Trusty brings a rare combination to the stage:
real-world pool industry experience, deep marketing and technology knowledge, and a blunt, no-nonsense delivery that resonates with builders, service companies, and manufacturers alike.

As Editor-in-Chief of Pool Magazine and CEO of PoolMarketing.com, Joe works inside the pool industry every day. He speaks with thousands of contractors, dealers, and executives every year, studies what is working and what is failing, and translates that insight into clear, actionable guidance for live audiences.

This isn’t motivational speaking.
It’s industry-specific strategy, delivered by someone who actually understands how this business works.

Joe Trusty — Pool Industry Keynote Speaker

Joe Trusty Speaking at Latham Dealer Conference - Speaker for Pool Industry Events — Joe Trusty Speaking at 2026 Latham Dealer Conference in Los Cabos

Joe Trusty Speaking at Master Pools Guild

Joe Trusty Sharing Knowledge With Pool Builders

Joe Trusty - Charismastic Public Speaker for Pool Industry Events

Joe Trusty Speaking at the Pool & Spa Show in Atlantic City

Joe Trusty Speaking to Master Pools Guild About Pool Design Trends

Engage Joe Trusty For Speaking Engagements

Most speakers in the pool industry fall into one of two categories:

They are either technical experts who struggle to engage a room…
or professional speakers who don’t actually understand the business.

Joe is neither.

Before launching PoolMarketing.com and Pool Magazine, Joe served as IT & Marketing Director for Premier Pools & Spas, where he helped drive over $200 million in revenue growth. He has built CRMs, marketing systems, lead engines, and sales workflows for some of the largest and most successful pool companies in the country.

Today, he sits at the intersection of:
• builders
• service companies
• manufacturers
• distributors
• and consumers

That vantage point allows him to see trends forming long before they show up in sales reports. When Joe speaks, audiences walk away with clarity — not just inspiration. Consider him for speaking engagements pertaining to the pool, spa, and outdoor living industry.

What Joe Speaks About

Joe customizes every presentation based on the audience and event, but his most requested topics include:

The Future of the Pool Industry

How consumer behavior, technology, labor, and pricing pressures are reshaping the pool business — and what companies must do to stay ahead.

Marketing That Actually Works for Pool Companies

Why most contractors waste money on ads, websites, and SEO — and what the top-performing companies do differently.

How Today’s Pool Buyer Thinks

What changed after 2020, why homeowners shop the way they do now, and how to adapt sales and marketing to modern buyers.

Scaling a Pool Company Without Breaking It

The systems, automation, and process discipline required to grow without chaos, burnout, or margin erosion.

Manufacturers, Dealers, and the New Sales Reality

How distribution, branding, and dealer relationships are evolving — and how to win in a more competitive market.

The Business Side of Pools

Pricing strategy, lead quality, profitability, operational discipline, and how to stop running your company by gut feel alone.

Joe also delivers custom keynotes for:
• dealer conferences
• manufacturer summits
• trade shows
• buying groups
• franchises
• executive retreats

What Makes Joe Different On Stage

Joe doesn’t read verbatim off slides or get stuck like a deer in the headlights.
He doesn’t sugar-coat reality.
And he doesn’t talk in consultant buzzwords.

He speaks like someone who has actually run inside this industry — because he has.

Audiences get:
• Real numbers
• Real examples
• Real stories from the field
• Real takeaways they can use Monday morning

Whether he’s on a main stage in front of 1,000 dealers or in a private room with 20 executives, the goal is the same:
leave the audience smarter and more confident about the future of their business.

Past Audiences & Industry Involvement

Joe regularly works with and speaks alongside:

• Pool builders and service companies across the U.S.
• National and regional trade shows
• Manufacturers and distributors
• Buying groups and dealer networks
• Franchise systems
• Industry associations

Through Pool Magazine and the Pool Magazine Podcast, Joe interviews and collaborates with many of the most influential voices in the industry — giving him a unique perspective on what is actually working in today’s market.

Want to find out how to get Joe Trusty to speak at your event?

Get in touch

Joe Trusty - CEO of PoolMarketing.com / Editor of Pool Magazine

Booking Joe Trusty To Speak At Your Event

Joe is available for:
• Keynote presentations
• Conference sessions
• Dealer meetings
• Executive retreats
• Panel moderation
• Private strategy sessions
Every engagement is customized based on:
• the audience
• the market
• the business model
• and the goals of the event
If you’re looking for a speaker who understands this industry, can hold a room, and delivers content that actually matters, this is where the conversation starts.

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