PoolMarketing.com > White Papers > Marketing > How to Advertise a Pool Business
  • Posted by: Pool Marketing
How to Advertise Pool Business

How to Adevertise a Pool Business

Today, pool business owners ought to advertise their services and products consistently. There are several marketing ideas to incorporate when marketing your pool company. However, at times, a commercial pool owner may not know how to advertise pool business effectively. In this article, we will discuss some of the aspects to use when promoting your pool business. 

How to Advertise Your Pool Business. Advertising a Pool Business, How to Advertise

Overlooked marketing channels to help grow your business

Turn your cars and staff into mobile billboards:

Although not popular among employees, company uniforms are a great way to generate sales leads. Once your staff wears uniforms, they make your brand visible in the public eye. Additionally, branding your company cars with your logo and name is a great way to promote brand awareness. Most clients can research your company and contact you for services. Note that the uniforms and logo on your cars should be appealing to the eye. Don’t forget to include your phone number, among other contacts in branded vehicles and uniforms. Your target population could reach you smoothly through this technique.

Don’t be afraid of direct mail:

Direct mailing gives your clients a personal feel. It is a reliable technique to grow your business and receive good customer reviews. All you have to do is identify mail IDs of individuals around your area. Afterward, send them your company’s information via their emails. Some of the marketing materials to send include brochures and flyers. Consequently, this will lure them into purchasing your services and products.

Business development opportunities for pool builders


After servicing your clients, ensure you suggest and provide pool accessories to enhance their pool appearance. It may not cost you much since customers will always leave a positive review. As a result, you will build a large customer base.

Reaching out to a new market:

Suppose your pool business only deals with commercial pools in your area, think of tapping into new markets. You can do this by issuing out company and postcards to residential homeowners. Additionally, if your company provides contracting services, think of offering pool maintenance services. As a result, you will attain a broader clientele.

Local marketing opportunities for pool maintenance business owners

Get your pool business listed on local search directories:

Ensure that your pool company gets included in local search directories. Occasionally, individuals search for pool companies through local guides. For instance, remember to include your company on Google My Business. Your customer base is likely to expand through such listings.

Partnering with local pool supply stores:

A pool company owner can advertise pool business by creating a partnership with local pool supply stores. Visit these stores and request them to put up your brochure on their store walls. This way, their clients know about your company. Return the favor by recommending them to your clients.

Optimizing your website for local search:

After coming up with a good website, work on it to boost your SEO. You can promote search engine optimization by using relevant keywords and posting relevant content. Make sure you include a map to your website to enable your target audience to locate you quickly. Keep in mind that promoting your SEO is a constant process. You have to update your information now and then, based on the industry trends. Once you do this, expect to be on the first page of search results within a short time.

How to Advertise Pool Construction Business, How to Advertise a Pool Service Company, Advertising Your Pool Business, Pool Advertising

Leverage referrals to get new prospects for your pool maintenance services

Online reviews count:

All pool businesses should ensure their company is included in customer rating and review sites. Sites like Yelp can help pool companies expand their clientele through positive customer feedback. Ensure that all your happy customers have left positive reviews in such sites and other online platforms.

Customer referrals:

Once you give your clients 100% satisfaction, they won’t hesitate to provide you with referrals. Customer referrals are one of the best techniques for marketing your company. Be courageous to ask your clients to recommend you to their friends in need of the same service. Additionally, make sure you give such clients a token of appreciation after they give you a referral. It will encourage them to bring in more customers to your business.

Socialize online:

Online platforms are one of the best ways to market your pool business. Thus, post relevant content in your social media pages to expand your customer base. Your content could entail informative information and videos of completed successful projects. Additionally, your Facebook ads can look similar to postcards. This way, your prospective customers can see you on more than one platform.

Ultimately, remember that you may incur some cost in marketing your pool business. Often, if you don’t know how to advertise pool business, think of hiring a digital marketing firm. Alternatively, a pool business owner can learn how to advertise a pool business by enrolling for a marketing course.

But the most cost-effective way is to sacrifice time and do it yourself. All in all, the costs incurred don’t matter because the return on investments will be much higher. So, come up with an effective financial plan for advertising your pool company in the right manner.

4.7/5 - (77 votes)
Author: Pool Marketing
Pool Marketing Expert - Joe Trusty provides expert marketing advice to Pool Builders and Pool Service companies. Joe Trusty is a veteran marketing expert with over 20 years experience in Website Design & Development and SEO. He successfully managed Marketing & IT for one of the world's largest Pool Builders and increased their revenue annually by hundreds of millions of dollars. Joe Trusty is the foremost marketing expert in the Swimming Pool Industry and CEO of PoolMarketing.com

Leave a Reply