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It all starts with consistency. In all things – consistency produces the best results. If you were weight training, following a regimented approach and vetted strategy will show you the optimal gains you are looking for. So why is it that Pool Companies seldom take this approach towards their marketing? The answer is analagous to the gym. Sporadic marketing is like inconsistent weight training. Much like the guy on the couch wondering why the 6 cheese burgers he ate that week and the half hour he put in the gym, hasn’t produced the rock hard abs that he’s been yearning for – a “let’s try everything and see what works” style approach towards marketing will produce marginal results.
If your pool company has struggled in the past with marketing you’re not alone. Many pool builders and pool service companies don’t have the where with all to manage their marketing in-house. They rely on a talent pool of local web designers or a do-it-yourself solution to guide them through the maze that is digital marketing and website development. Quite often, these folks are unfamiliar with the swimming pool industry. They are unseasoned marketing companies that don’t take the time to analyze your competitors, your market, and your existing marketing. Pool companies find that they wind up paying month after month for a marketing strategy that produces nominal results.
Taking charge of your marketing is like taking charge of your health. It starts with training the marketing muscle. No one who ever stepped foot in the gym their first day left as a professional athlete. Going it alone and doing it yourself takes longer and produces less apparent gains than say hiring a world class fitness coach to help whip you into shape. You may have looked at celebrities with amazing physiques and said, “man, if I had that guys money I could afford to hire a professional trainer and look just like him”. The same analogy holds true with your marketing. Hiring a professional to help show you where your pool company is going off the rails with marketing makes all the difference. Even if you have a competent in-house marketing staff, there’s always room for improvement. We’re always optimizing our businesses to produce the best results. Sometimes bringing in a fresh set of eyes and a new perspective can be a game changer.
PoolMarketing.com is run by CEO – Joe Trusty, a professional marketing veteran with 20 years of digital marketing and IT experience. If you’re looking for an outside marketing consultant to come in and evaluate your pool companies marketing strategy, processes and procedures – look no further. Joe Trusty successfully managed Premier Pools & Spas Franchise IT & Marketing for five years and helped grow their revenue by over $200 million dollars. Bring in a hired gun with the ability to help make noticeable changes in your companies marketing strategy that have huge impacts on profitability, lead flow and visibility. We’re ready to help you train your marketing muscle and be the market leader in your territory.