ROAS Dashboard
Know Which Ad Campaigns Drive Sales
Introducing The PoolMarketing.com ROAS Dashboard
Clicks and leads only tell part of the story.
The PoolMarketing.com ROAS Dashboard connects advertising performance with real sales data so pool and spa companies can understand how much they are spending, what that investment is producing, and which campaigns are generating actual revenue.
Instead of reviewing disconnected reports from Google Ads, your CRM, call tracking platform, and business-management software, the dashboard brings the most important performance information together in one secure location.
Measure Advertising Beyond the Lead
Most advertising dashboards stop at impressions, clicks, form submissions, and phone calls.
The PoolMarketing.com ROAS Dashboard goes further by comparing advertising costs with qualified leads, estimates, booked jobs, closed opportunities, and attributed revenue.
Depending on the integrations enabled for your account, the dashboard may display:
- Advertising spend
- Impressions and clicks
- Cost per click
- Leads and conversions
- Cost per lead
- Qualified opportunities
- Closed or won jobs
- Attributed revenue
- Return on advertising spend
- Campaign-level performance
- Daily and monthly performance trends
See Which Campaigns Drive Revenue
Not every click has the same value, and not every lead becomes a customer.
The dashboard helps authorized users evaluate campaign performance using business outcomes instead of relying exclusively on platform-reported conversions.
This makes it easier to identify:
- Campaigns producing the strongest return
- Campaigns generating leads without generating sales
- Changes in cost per lead over time
- Differences between lead volume and lead quality
- Advertising channels that deserve additional investment
- Areas where advertising or sales follow-up may need improvement
Your Most Important Numbers in One Place
ROAS Summary
View advertising spend, conversions, attributed revenue, and calculated return on advertising spend for a selected date range.
Campaign Performance
Compare campaign costs, lead activity, conversion value, and revenue performance over time.
Campaign Reporting
Review active and paused campaigns with key metrics such as impressions, clicks, click-through rate, conversion rate, cost, and ROAS.
Revenue Attribution
Connect advertising activity with available CRM, call-tracking, or job-management records to better understand which marketing efforts contributed to booked and completed business.
Performance Trends
Monitor changes in advertising costs, lead generation, sales activity, and revenue across custom reporting periods.
Designed for Pool and Spa Companies
The dashboard is developed and operated by PoolMarketing.com for authorized clients and internal personnel.
It is not a public advertising platform, consumer application, or self-service marketplace. Access is limited to approved users associated with PoolMarketing.com or a participating client account.
Each user may only access the advertising and business information they are specifically authorized to view.
Secure, Authorized Data Access
The dashboard uses approved integrations and authorization methods to retrieve reporting data from connected platforms.
Google Ads information is accessed through the Google Ads API. Access is limited to accounts that PoolMarketing.com or the participating client has authorized the application to access.
Where enabled, the dashboard may also retrieve information from connected customer relationship management, call-tracking, scheduling, or job-management systems.
The dashboard does not use Google Ads access to make automatic bid changes, modify keywords, create advertisements, alter budgets, or make other account changes unless a separate feature is expressly disclosed and authorized.
Authentication credentials and integration tokens are stored server-side and are not intentionally exposed through the public-facing application.
ROAS Calculation
Return on advertising spend is generally calculated using the following formula:
Attributed Revenue ÷ Advertising Spend = ROAS
For example, if a company spends $5,000 on advertising and records $25,000 in attributed revenue, the calculated ROAS would be 5.0, or five dollars in attributed revenue for every dollar spent.
ROAS calculations are estimates based on the accuracy, completeness, availability, and attribution settings of the connected systems. They should be used as a business intelligence tool and not as audited financial reporting.
Important Attribution Notice
No attribution system can identify every factor that influenced a customer’s decision.
A customer may interact with several advertisements, websites, phone calls, referrals, reviews, emails, or sales representatives before purchasing. Data may also be affected by incomplete CRM records, duplicate contacts, disconnected phone calls, offline transactions, tracking restrictions, or changes made within connected platforms.
The dashboard is intended to help businesses make better-informed decisions, but it does not guarantee that every lead, sale, or dollar of revenue will be attributed to its exact source.
Request Demo
The PoolMarketing.com ROAS Dashboard is available to approved PoolMarketing.com clients and authorized personnel.
To request access or ask about integrating your advertising and sales data, contact PoolMarketing.com.
By accessing or using the PoolMarketing.com ROAS Dashboard, you acknowledge that you have read and agree to the following: