PoolMarketing.com ROAS Dashboard Privacy Policy

Effective date: July 28, 2026

This Privacy Policy explains how PoolMarketing.com collects, uses, processes, stores, and discloses information in connection with the PoolMarketing.com ROAS Dashboard, related websites, reporting interfaces, integrations, and services collectively referred to as the “Dashboard.”

In this Privacy Policy, “PoolMarketing.com,” “we,” “us,” and “our” refer to the organization operating the Dashboard.

This Privacy Policy applies specifically to the Dashboard. Other PoolMarketing.com websites or services may be governed by additional privacy notices.

1. Scope of the Dashboard

The Dashboard is a private business reporting application designed for authorized PoolMarketing.com personnel, clients, and approved users.

It combines advertising performance information with available lead, sales, CRM, call-tracking, scheduling, and job-management information to help users evaluate advertising performance and calculate return on advertising spend.

The Dashboard is not intended for use by children or the general public.

2. Information We Collect

The information collected depends on the services connected to the Dashboard and the features enabled for a particular account.

Account Information

We may collect:

Name
Business name
Business email address
Telephone number
Job title
User ID
Login and authentication records
Account permissions
Communication preferences

Google Ads Information

When an authorized user connects or authorizes access to a Google Ads account, we may retrieve:

Google Ads customer and account identifiers
Campaign names and identifiers
Campaign status
Advertising spend
Impressions
Clicks
Click-through rate
Conversions
Conversion values
Cost-per-click information
Campaign, ad group, and advertisement performance
Daily or monthly reporting segments
Other reporting fields authorized through the Google Ads API

Unless a separate feature is expressly disclosed and authorized, the Dashboard uses this information for reporting and analysis rather than modifying Google Ads accounts.

CRM and Sales Information

When a CRM or sales platform is connected, we may process:

Lead or contact identifiers
Lead source
Campaign attribution information
Opportunity or deal status
Estimated value
Closed or won revenue
Sales pipeline stage
Appointment status
Job status
Transaction date
Assigned sales representative
Notes or custom fields made available through the connected platform

The Dashboard is not intended to collect unnecessary sensitive personal information. Users should avoid entering Social Security numbers, financial account credentials, medical information, government identification numbers, or other highly sensitive information into fields connected to the Dashboard.

Call-Tracking and Communications Information

Where enabled, we may process:

Tracking telephone numbers
Call date and time
Call duration
Call source
Call status
Caller telephone number
Call outcome
Lead qualification status
Call recording or transcript availability

The Dashboard may display links or metadata associated with recordings maintained by a connected call-tracking provider. Any recording or transcription remains subject to the laws and authorization requirements applicable to the client and provider.

Job-Management and Scheduling Information

Where enabled, we may process:

Customer or lead identifiers
Request status
Appointment information
Quote or estimate values
Job status
Invoice or revenue information
Service category
Assigned personnel
Attribution fields

Device and Usage Information

We may automatically collect:

IP address
Browser type
Device type
Operating system
Login time
Session information
Pages or Dashboard views accessed
Error and diagnostic logs
Security event information
General usage activity

Communications

We may retain information you provide when contacting PoolMarketing.com for support, account administration, security concerns, privacy requests, or other inquiries.

3. Sources of Information

We may obtain information:

Directly from Dashboard users
From PoolMarketing.com clients
From Google Ads through an authorized API connection
From connected CRM platforms
From connected call-tracking services
From connected analytics services
From connected scheduling or job-management systems
From authentication and hosting providers
Automatically from the browser or device used to access the Dashboard

4. How We Use Information

We may use information to:

Authenticate users
Provide access to authorized accounts
Retrieve advertising and business-performance data
Calculate advertising metrics and ROAS
Connect advertising activity with lead and revenue outcomes
Generate reports and visualizations
Administer client accounts
Provide marketing and advertising services
Troubleshoot technical problems
Respond to support requests
Maintain system security
Detect unauthorized access or misuse
Improve Dashboard functionality
Maintain audit and diagnostic records
Comply with legal and contractual obligations
Enforce our agreements and policies

We do not use information obtained through connected accounts for purposes that are unrelated to providing, securing, supporting, or improving the Dashboard and associated services.

5. Google Ads API Data

The Dashboard accesses Google Ads information only after the relevant account has been authorized.

Google Ads API data is used to provide advertising reporting, attribution, performance analysis, and related account services.

PoolMarketing.com does not sell Google Ads API data.

PoolMarketing.com does not use Google Ads API data to create advertising profiles for unrelated third parties.

Unless expressly disclosed and authorized, the Dashboard does not use the Google Ads API to automatically:

Change bids
Modify budgets
Add or remove keywords
Create campaigns
Publish advertisements
Pause or activate campaigns
Make other account changes

Authorization tokens and API credentials are stored in protected server-side systems and are not intentionally exposed through the public-facing Dashboard.

Use of information received from Google APIs will comply with applicable Google API terms and policies.

6. How We Disclose Information

We may disclose information to the following categories of recipients.

Authorized Users

Information may be displayed to authorized PoolMarketing.com personnel and authorized users associated with the applicable client account.

Service Providers

We may use service providers for:

Cloud hosting
Database hosting
Authentication
Software development
Error monitoring
Security
Email communications
Analytics
Technical support

Service providers may access information only as reasonably necessary to provide services to PoolMarketing.com and are expected to protect the information they process.

Connected Platforms

Information may be transmitted to or received from third-party platforms when necessary to operate an integration authorized by the account owner.

Professional Advisers

Information may be disclosed to attorneys, accountants, auditors, insurers, or other professional advisers when reasonably necessary.

Legal and Safety Requirements

We may disclose information when reasonably necessary to:

Comply with law, regulation, subpoena, court order, or legal process
Respond to lawful government requests
Protect the rights, safety, or property of PoolMarketing.com, our clients, users, or others
Investigate fraud, abuse, or security incidents
Enforce our agreements

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, subject to applicable law.

7. Sale and Sharing of Personal Information

PoolMarketing.com does not sell personal information processed through the Dashboard for money.

PoolMarketing.com does not share Dashboard information with unrelated third parties for cross-context behavioral advertising.

Information may be disclosed to service providers, contractors, connected platforms, or authorized client users for the operational purposes described in this Privacy Policy. Such operational disclosures are not intended to constitute a sale of personal information.

8. Data Retention

We retain information only for as long as reasonably necessary to:

Provide the Dashboard
Maintain integrations
Fulfill client agreements
Protect system security
Resolve disputes
Maintain appropriate business records
Comply with legal obligations

Retention periods vary depending on the type of information, the connected platform, contractual requirements, and the purpose for processing.

Some advertising information may be retrieved from a connected platform when the Dashboard loads rather than being permanently stored in the Dashboard.

Authentication tokens, account configuration details, security records, and necessary reporting data may be stored for the duration of the authorized relationship and for a reasonable period afterward.

When information is no longer reasonably necessary, we may delete, de-identify, or aggregate it, subject to legal and technical limitations.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

Authentication controls
Access restrictions
Server-side credential storage
Encrypted network connections
Environment-based secrets
Database access controls
Security logging
Software updates
Limited employee and contractor access

No system is completely secure. We cannot guarantee that unauthorized access, data loss, or another security incident will never occur.

Users are responsible for protecting their credentials and promptly reporting suspected unauthorized access.

10. Your Choices and Controls

Depending on your role and the applicable platform, you may be able to:

Update your account information
Request correction of inaccurate information
Disconnect a third-party integration
Revoke Google Ads authorization
Request deactivation of your Dashboard account
Request access to certain personal information
Request deletion of certain personal information
Object to or restrict certain processing where applicable

Disconnecting an integration may limit or disable related Dashboard features.

Requests may be submitted using the contact information at the end of this Privacy Policy. We may need to verify your identity and authority before acting on a request.

When PoolMarketing.com processes information solely on behalf of a client, we may refer the request to that client or ask that you contact the client directly.

11. California Privacy Rights

California residents may have rights under applicable California privacy laws, subject to statutory thresholds, exceptions, and verification requirements.

These rights may include the right to:

Know the categories and specific pieces of personal information collected
Know the sources and purposes of collection
Know the categories of third parties receiving information
Request deletion
Request correction
Opt out of the sale or sharing of personal information
Limit certain uses of sensitive personal information
Receive equal service and pricing when exercising privacy rights

PoolMarketing.com does not sell personal information processed through the Dashboard and does not share it for cross-context behavioral advertising as those terms are commonly defined under California law.

To submit a request, use the contact information below and include “California Privacy Request” in the subject line.

We may verify your request by confirming account information, contacting the applicable client administrator, or requesting additional information reasonably necessary to verify identity and authority.

An authorized agent may submit a request where permitted by law. We may require proof of authorization and independent verification of the consumer’s identity.

12. Other United States Privacy Rights

Residents of certain states may have additional rights regarding access, correction, deletion, portability, or targeted-advertising practices.

We will evaluate properly submitted requests under the law applicable to the requester and the information involved.

13. International Users

The Dashboard is operated from the United States.

If you access the Dashboard from outside the United States, information may be transferred to, processed in, and stored in the United States or another jurisdiction where our service providers operate.

Where required, PoolMarketing.com will use appropriate contractual or legal safeguards for international data transfers.

Clients remain responsible for determining whether their use of the Dashboard complies with laws applicable to their organization and customers.

14. Children’s Privacy

The Dashboard is a business application and is not intended for children under 13.

We do not knowingly collect personal information directly from children through the Dashboard.

If you believe a child has provided personal information through the Dashboard, contact us so the information can be reviewed and, where appropriate, deleted.

15. Third-Party Platforms

The Dashboard may contain links to or integrations with services operated by third parties.

Those services maintain their own privacy policies and data practices. PoolMarketing.com is not responsible for the privacy, security, or content practices of third-party platforms.

We encourage users to review the privacy policies and account settings of each connected service.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in the Dashboard, our practices, legal requirements, or connected services.

The updated policy will be posted with a revised effective date. Material changes may also be communicated through the Dashboard, by email, or through another reasonable method.

We recommend reviewing this Privacy Policy periodically.

17. Contact Us

Questions, requests, or concerns regarding this Privacy Policy may be submitted to:

PoolMarketing.com
PO Box 278
Pilot Hill, CA 95664
(916) 467-9118
info@poolmarketing.com

Please include sufficient information for us to understand and respond to your request.