Whether you’ve been in business for 30 years or 30 days, good marketing is essential if you plan on growing your business. Word of mouth referrals are the best form of marketing – but if you’re not fortunate enough to have enough referrals to sustain your sales goals – you’ll need a solid marketing strategy. That’s where it’s beneficial to have a solid marketing ally that understands the pool industry and the obstacles and challenges you’re facing in your day to day struggles to grow your company.

Marketing your pool business isn’t the same today as it was 10 years ago, heck even 5 years ago. Alot of the strategies and methods used by marketing agencies are antiquated and produce lackluster results. That’s why it’s easy to become frustrated when you’ve invested considerable time and money into a strategy only to see marginal results. It’s important to back the right horse in this race and put your money behind a thoroughbred that consistently wins. PoolMarketing.com is that winning, unstoppable force multiplier in your marketing arsenal. We’re that secret weapon that pool companies break out when they are ready to take over a market.

We thoroughly enjoy what we do and love to help pool companies win. Here are a few great tips that are going to help you prioritize a marketing strategy and come up with a budget to determine what you should be spending on your marketing.

4 Tips That Will Help You Develop A Cohesive Marketing Strategy For Your Pool Company

1. Your marketing spend should be equivalent to 1.5% – 3% of your projected gross annual sales. So if you are projecting to do $2 million dollars in pool sales. You should expect to earmark $30,000 – $60,000 on marketing expedentitures in order to meet your sales goals.
2. Your marketing budget should be clearly defined and broken down into periods where you’ll require higher emphasis on outside lead generation (typically spending more in the off-season winter months and less in the summer months) to maintain sales quotas.
3. The buckets in which you invest your marketing budget should be clearly defined into seperate but identifiable expenditures such as Print Advertising in Magazines, Flyers, Doorhangers, Business Cards, Promotional Items etc. Digital advertising on banner ads, search ads and social media. Website, Reputation Management, and SEO, to capture more web traffic and produce more organic search leads.
4. Failure to properly execute – is the number one reason most marketing campaigns don’t succeed. This goes back to that winning horse analogy. Invest your marketing dollars in a forward thinking digital agency that has a track record for producing consistent results.

We hope this gives you some clarity in how you should be marketing your pool business. If you’re looking for ways to differentiate yourself from competitors and increase your sales revenue – it all starts with good marketing. We’ll help you get there – you need a partner that is ready to stand shoulder to shoulder with you and help you win!