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Swimming Pool Marketing: Growing Your Pool Business

Growing Your Pool Business

Are you a pool builder looking for an efficient pool marketing plan? Maybe your plan is out of date and no longer gives you a competitive edge. Also, your pool facility could be old fashioned hence not appealing anymore to the target population. Consequently, your revenues and profits continue declining. Pool owners can solve this problem by formulating a reliable marketing plan that promotes their pool facility. Currently, swimming pool marketing mostly entails incorporating reliable online techniques to generate leads.

Swimming pool marketing: Growing Your Pool Business

Digital Marketing Strategies for Swimming Pool Companies

Nowadays, it is vital to employ a digital marketing plan. Almost everyone can access the internet, and the best way to reach your target market is through online platforms. Your website, Facebook page, or the Instagram page, could generate thousands of leads. Thus, ensure to incorporate relevant online platforms and keep them up to date.

There is a broad spectrum of online channels that help in generating leads. As a result, it could be challenging for pool owners to identify the relevant online platforms for them. But the best digital platform for boosting your sales is your website. So, make sure your website generates high leads by incorporating a variety of factors which include:

Search engine optimization (SEO)

SEO entails promoting your website’s ranking in search results. It is one of the best methods for helping businesses generate leads. Undoubtedly almost all companies strive to be on the first page of the search results. It makes them more visible and enables their target population to reach them easily. Being in the second or third page in the search results is not so good, because people rarely go to the second page in the search results. So, if your swimming pool company hasn’t made it to the first page, you could miss hundreds of leads. Some of the things that will boost your search engine optimization include:

1. Using keywords

One of the significant ways of promoting your website’s SEO is through keywords. How do they work? Keywords make your website more visible. Thus, it would be best if you chose them strategically. Select words that people often use when searching so that they can find your business. Remember, the sole objective is to make it to the first page of the search results. Therefore, research the keywords most people use and let them appear on your website severally. Keywords having three or more words give you a better competitive edge compared to short-tail keywords. For instance, if you want to use the words swimming pool, a better alternative will be ‘swimming pool marketing. Long-tail keywords generate more traffic for your site than short-tail keywords.

Ultimately, it is essential to use relevant keywords to boost your site. Note that keywords can be in the main content, page titles, and meta descriptions. Also, do not overuse keywords since they could adversely impact on your website’s ranking. You can use them for four to five times on a specific page. Furthermore, when using them, ensure they complement the page’s context.

2. Link building

One of the ways you can promote a good ranking in your pool site is through link building. Once a different reputable site incorporates your link in their site, this could generate more traffic for your business.

Swimming Pool Marketing: Growing Your Pool Business

Through this, your pol website earns a backlink. Backlinks are suitable for your business as they prove your credibility and trustworthiness. Google can also identify the credibility and validity of your site through backlinks. Therefore, Google will highly rank your site higher if it has several have backlinks.

But how do you earn backlinks? It’s a simple answer, through creating content. Once you come up with relevant content, you can request reputable sites to evaluate your content quality. In case they like the content, they are likely to add your link to their site. It’s also a fantastic way to come up with an excellent business relationship with other online companies. You can also do the same thing for them. Through link building, Google recognizes your website much faster, and you will have high rankings.

3. User experience

Swimming pool marketing entails ensuring your users have the best encounter once they visit your site. If they don’t stay long on your site, it only implies that they had a bad encounter. So, this can affect your website’s ranking adversely. So to ensure that all your users have a wonderful experience when visiting your site, there are some factors you ought to consider:

Ensure that your website pages load quickly. If your website slowly loads pages, people are likely to leave and search for another one. Increasing your website page’s speed requires you to use Google PageSpeed Insights. You can also pay for a page speed service from a dependable digital company.

On the other hand, it is advisable to look at your pool design. Understanding your user experience also involves identifying whether your swimming pool needs renovation. To do this, identify what your target population is looking for and decide on the specific revamping procedures you will conduct. Additionally, compare the pool with other popular pools around the area. Afterward, employ a well-known pool contractor to revamp your traditional pool into a unique, artistic, contemporary design.

In summary, one of the best ways of swimming pool marketing is through a popular website. It entails incorporating various aspects like boosting SEO, promoting good user experience, and link building. Doing this will increase your site’s traffic, and you will be able to generate more leads for your swimming pool business. As a result, you’re bound to increase your sales, revenues, and profits.

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Author: Pool Marketing
Pool Marketing Expert - Joe Trusty provides expert marketing advice to Pool Builders and Pool Service companies. Joe Trusty is a veteran marketing expert with over 20 years experience in Website Design & Development and SEO. He successfully managed Marketing & IT for one of the world's largest Pool Builders and increased their revenue annually by hundreds of millions of dollars. Joe Trusty is the foremost marketing expert in the Swimming Pool Industry and CEO of PoolMarketing.com

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