In 2021, SEO and link building will play an integral part in the success of your lead generation plan. Forward thinking Pool Companies want to make sure they have the best exposure. It’s important that your pool company be listed in the right directories where consumers are likely to be looking for your services. Consequently, neglecting to add your pool company to the right directories can have a negative impact on your overall SEO. If you find your search engine rank lacking, we recommend that you immediately add your website to following directories. Some offer a free listing, while others offer paid monthly features. No matter which option you choose when signing up for a listing, it’s imperative that you at bare minimum make sure that your pool company has at least a free listing in the following directories.
Best Directories for Pool Companies
Angi – By far, one of the best things your pool company can do is to create a free directory listing on Angi (formerly known as Angies List). A paid listing will enable you to get a valuable backlink from their directory. However, paid listings on Angies List can be pretty expensive. If your budget is limited, simply having a citation in their directory with your business name, address and phone number is still great for SEO.
Houzz – One of the best things you can do for your pool company is to create a free business listing on Houzz. They provide pool companies with the means to create an attractive visual showcase of past projects. The site is enormously popular for dream building. Running a paid listing in their directory can cost upwards of $500 a month though, so this may be cost prohibitive for some. Furthermore, if your pool company services a wide territory area, it can cost even more.
BuildZoom – This directory is known for vetting and keeping track of a contractors jobs, permits applied for, and reviews all in one convenient location. A paid listing in the directory can cost several thousand dollar a year, but a free listing still offers some valuable SEO juice for pool companies looking to establish themselves.
Pool Contractor – Largest directory of swimming pool contractors. A free directory catering to both pool builders and pool service companies. A paid listing in this directory is only $10 a month. Paid advertising in their lead generation network starts at $50 a month per chosen service area. Best SEO – Offers DO-Follow backlinks for pool companies. One of the best directories for Pool Companies.
Yelp – Traditionally a consumer directory for restaurants. This consumer portal has become enormously popular with homeowners to rate service providers. A paid listing in their directory will cost several hundred dollars a month for each city you add.
Better Business Bureau – One of the vetting cornerstones for establishing trust and reviews with customers is creating a listing on the BBB. A paid listing in their directory costs only $70 a month. One note of caution however – your BBB profile is typically the first place irate customers will go to complain. A paid listing in their directory also does not offer a do-follow backlink.
Yellow Pages – While we no longer receive the 3 pound paper directory, the digital directory for Yellow Pages still remains one of the best places to create a busienss listing for your pool company. Many homeowners still search Yellowpages and YP when looking for a service provider.
Merchant Circle – If your company has not yet created a Merchant Circle listing, you can do so for free. Similar to other lead generation services, they offer paid advertising plans. Recently their parent company also aquired Contractors.com.
Pool Marketing Expert - Joe Trusty provides expert marketing advice to Pool Builders and Pool Service companies. Joe Trusty is a veteran marketing expert with over 20 years experience in Website Design & Development and SEO. He successfully managed Marketing & IT for one of the world's largest Pool Builders and increased their revenue annually by hundreds of millions of dollars. Joe Trusty is the foremost marketing expert in the Swimming Pool Industry and CEO of PoolMarketing.com